About Us

Swiss Precision.
Auditable AI.

True Aim pioneers neuro-symbolic AI for regulated industries. We're building the decisioning engine that powers aligned, explainable decisions at scale.

“Eliminate "black box" AI in insurance by combining deterministic decisioning with generative AI to deliver fast, fair and auditable claim determinations that are engineered to meet the highest standards of data protection, information security and AI governance.”

Our Mission

Leadership Team

Deep expertise in insurance, technology and regulation

Reuben John

Co-Founder & CEO

Cross-Border Operations Leader | Attorney | Former MD Global Tax Reclaim Provider

Reuben has led high-stakes operational and regulatory projects across Europe and Africa, overseeing market expansion, complex digitization and compliance initiatives for multinational clients. His background spans enterprise operations and multi-jurisdictional regulatory strategy. At True Aim, he drives vision, commercial strategy and go-to-market execution.

Connect on LinkedIn

Frederic Brunner

Co-Founder & CTO

Ex-Zurich Insurance | Automation and System Design Expert

A veteran technologist with 30+ years in software development and 20+ years in enterprise automation, Frederic combines deep architectural expertise with practical delivery experience. He previously led technology transformation at Guidewire. At True Aim he drives technological development, ensuring the hybrid Agentic-AI engine meets the rigorous demands of regulated industries.

Connect on LinkedIn